Our Mission

Happy, running ShihtzuThe very essence of food is to nourish, and given that dogs nourish us where few others reach, it is almost a duty of care to nourish them in a way that we can, with food, delicious gorgeous healthy wholesome and real, food.

Let’s face it, they hang with us because of the food,  I mean dogs really love food.

The rest of it is a bonus, sleeping on the couch, long walks, playing fetch, cuddles.

These are all good, but a full belly tops the list.

We live in a time of plenty yet our loyal and loved companions suffer modern diet related diseases like diabetes, obesity, inflammatory diseases.  Much of this is attributable to  consuming highly processed food, just like it is for humans.

The problem is, it seems to me, that no matter how fancy the Petfood is, dry or canned, it is still by necessity a highly processed food. The nourishment is missing.

Most dog lovers would be very willing to make homemade dog food for their dogs if they knew how easy fast and simple it can be.  And that is the aim of this website and the products we make at Wellbeing for Dogs.

Dog food has been hijacked by big business and it is our goal to bring it back to the home and the kitchen where love, good food, and nourishment are in abundance.

We believe that dogs are gifts from the Gods so that we can know and experience the unconditional love that enriches our hearts and our lives.

Everything that we do, produce and manage is designed to enrich their lives, their health and wellbeing.


To improve the way we nourish our dogs, one bowl at a time, through education, inspiration and a helping hand.


To change the pet food paradigm so that the first choice in feeding a dog is fresh natural real food.


  1. To operate with integrity in all our products and processes
  2. To have transparency in all our actions and honesty in all our dealings
  3. To recognise and acknowledge the role that our companion animals have in giving us joy, opening our hearts, boosting our self esteem and increasing community. Plus making us laugh frequently.
  4. To show our dogs love and generosity with delicious and healthy bowls of food.

BulldogSo sign up for our newsletter and you will get regular updates from our blog including recipes, tips, ideas, how to’s and also answers to reader questions.

But most importantly, give it a go, read the free ebook for the basics of what you need to know, use Wellbeing Essentials for confidence in meeting their micronutrient needs, follow the blog posts for inspiration and new ideas, and I promise you, you will never look back.

Click here to find out more about our team.