You are what you eat. Adele Davies

Mission Statement

We are totally dedicated to the wellbeing of all dogs, their health, longevity and their enjoyment of life and food.

Our Purpose

To bring fresh food and balanced nutrition into the everyday life of our canine companions.
To set the standard for fresh food that is of outstanding quality, that meets and exceeds the standards of AAFCO* for canine nutrition, and remains real food, free of preservatives or artificial ingredients.
To provide real choice for dog lovers.
To change the awareness and knowledge in the western world of feeding practises for canines.
To enrich the lives of dogs through the enjoyment of delicious food.

Our Practice

We produce and market a range of fresh, healthy and wholesome foods, and supplements that contribute significantly to the health and wellbeing of dogs.

Values

To operate with integrity in all our products and processes.
To have transparency in all our actions, and honesty in all our dealings.
To recognise and acknowledge the role that our companion animals have in giving us joy, opening our hearts, boosting our self esteem, and increasing community-mindedness.
To show our dogs love and generosity with fabulous and healthy bowls of food.