This journey started with a determination to make a nutritionally complete meal for dogs, with all human food, and keeping its very nature of looking and being like a meal. Just like you would make yourself, for yourself, only we wanted it to be everything that a dog needs.
Research and development was conducted over a year consulting with Dr Barbara Fougere an eminent veterinarian and Anthony Perriam a senior (human) food analyst, who works with the biochemistry of food. We were successful, making meals not just everything they need, but a therapeutic food as well.
From that research and during it, we realised that the single most common complaint and objection that vets have to home made food for dogs is the potential for nutritional deficiency. This is understandable given nutritional deficiencies of the past and the lament of the Petfood educators that it can’t be done – a very common assertion. However, we took our understanding of food and our learning about the nutrient requirements of dogs via the AAFCO profile and other research bodies and Wellbeing Essentials was born. It is the bridge, a wholesome, easy to use, delicious bridge that ensures the dog’s micronutrient needs are met.
Like the Wellbeing Meals that it came from, Wellbeing Essentials isn’t just about getting the basics right, which it does, but also enhancing the dog’s diet to optimise their long term health and wellbeing.
Of course it is up to you to provide nourishing and delicious food for your dog, it is you after all, who are the cook and who decides.
Why does your dog need Wellbeing Essentials?
- Dogs have different needs to humans in nutrients – the main one is the calcium to phosphorus ratio. Humans are the opposite to dogs, needing more phosphorous to calcium. When fed a diet the same as yours they don’t get this balance. Wellbeing Essentials ensures their food is balanced and they have all the calcium they need.
- Modern life and modern food means that we don’t always eat everything we should, or the range of foods that we should, and when making food for your dog it is the same. Wellbeing Essentials has a wide variety of foods that are nutrient dense and provide the micronutrients often missing in modern diets.
- It is designed specifically to complement home made dog food meals, in accordance with the Nutrient Requirements for Dogs
- Take the guesswork out. You can have confidence in making food because you have a micronutrient safety net
- Peace of mind is priceless. All natural whole foods so there is no risk of over dosage as there is with synthetic vitamins.
What is in Wellbeing Essentials and what are the health benefits for dogs?
Our natural ingredients are multifunctional, not single source like a chemical vitamin pill.
They also have the highest bioavailablity (retained amount of benefit) because they are completely natural.
- Flaxseed – Omega 3 essential fatty acid, low in processed modern diets, essential for brain, helps itchy skin and great for shiny coats.
- Dehydrated Organic Lamb Liver – a superfood rich in Vit A, a powerful antioxidant, B vitamins, Iron and Selenium, all essential for the central nervous system and energy conversion.
- Calcium Hydroxyapatite (Bonemeal). – Bonemeal is a balanced source of calcium & phosphorous.
- Brewer’s yeast – B vitamins primarily which are essential for nerves and brains.
- Lecithin – Choline metabolises fats and helps with brain function.
- Sesame seeds, Brazil kernels & Pepitas – for zinc & selenium – essential minerals often low in Australian soils.
- Wheat germ – high in manganese which help bones and muscles
- Almonds – antioxidant with vitamin E, magnesium and Tryptophan – a calming, feel good amino acid.
- Sunflower seeds – EFA Omega 6 (linoleic acid) vitamin E, magnesium, selenium, all essential for optimal health.
- Kelp – many facets to this wonderful resource from the King Island, but added primarily for iodine, essential for healthy thyroid function
- Reishi Mushroom powder, dried bilberry, barley grass & spirulina – all known powerful antioxidants, with many health benefits.
- Celtic Sea Salt – naturally harvested sea salt is rich in mineral and trace elements.
- Inulin – a prebiotic – encourages good intestinal bacteria to maintain gut health.
- Tocopherols – a source of Vitamin E providing antioxidants and a natural preservative of essential fatty acids.